Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 10 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH KEPERCAYAAN DIRI, KENDALI DIRI, DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN PADA KOPI KENANGAN KOTA MANADO

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  • Veren Elsilia Paat,
  • Irvan Trang,
  • Regina Trifena Saerang
Veren Elsilia Paat
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Sam Ratulangi Manado
Irvan Trang
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Sam Ratulangi Manado
Regina Trifena Saerang
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Sam Ratulangi Manado

Published 2026-09-02

Keywords

  • Self-Confidence,
  • Locus of Control,
  • Job Satisfaction,
  • Employee Loyalty,
  • Kepercayaan Diri,
  • Kendali Diri,
  • Kepuasan Kerja,
  • Loyalitas Karyawan
    • ...More
    Less

How to Cite

PENGARUH KEPERCAYAAN DIRI, KENDALI DIRI, DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN PADA KOPI KENANGAN KOTA MANADO. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(10). https://journal.cib.institute/index.php/musytari/article/view/3745

Abstract

This study aims to examine the effect of self-confidence, locus of control, and job satisfaction on employee loyalty at Kopi Kenangan Manado. This research employed a quantitative approach using a survey method. The population consisted of all 58 employees of Kopi Kenangan Manado spread across 11 outlets, all of whom were included as the research sample using the saturated sampling (census) technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS). The findings indicate that self-confidence, locus of control, and job satisfaction each have a positive and significant effect on employee loyalty, and that the three variables simultaneously have a positive and significant effect as well. Among the variables examined, job satisfaction has the strongest influence on employee loyalty. The findings suggest that employee loyalty can be enhanced by strengthening employees' self-confidence, fostering a stronger locus of control, and improving job satisfaction.
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References

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