Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 10 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, PRODUCT RATINGS, AND REVIEW CREDIBILITY ON PURCHASE INTENTION: A STUDY OF SOCIOLLA APPLICATION USERS IN MANADO

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  • Nadia Eka Putri,
  • Stanss Levynna H V J Lapian,
  • Regina Trifena Saerang
Nadia Eka Putri
Department of Management, Faculty of Economics and Business, Sam Ratulangi University
Stanss Levynna H V J Lapian
Department of Management, Faculty of Economics and Business, Sam Ratulangi University
Regina Trifena Saerang
Department of Management, Faculty of Economics and Business, Sam Ratulangi University

Published 2026-09-03

Keywords

  • Online Customer Review,
  • Product Rating,
  • Review Credibility,
  • Purchase Intention,
  • Mobile Commerce,
  • Sociolla
    • ...More
    Less

How to Cite

THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, PRODUCT RATINGS, AND REVIEW CREDIBILITY ON PURCHASE INTENTION: A STUDY OF SOCIOLLA APPLICATION USERS IN MANADO. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(10). https://journal.cib.institute/index.php/musytari/article/view/3757

Abstract

The rapid growth of mobile commerce has made trustworthy digital information central to consumer decision-making in Indonesia’s beauty industry. This study examines how Online Customer Review, Product Rating, and Review Credibility influence Purchase Intention among Sociolla application users in Manado, grounded in Information Adoption Theory. Using a quantitative approach with multiple linear regression on data from 98 respondents, the findings show that the three variables together significantly predict Purchase Intention (F = 71.133, p < .001; Adjusted R² = .684). Product rating and Review Credibility each have a significant individual effect, with Review Credibility the strongest predictor, while Online Customer Review shows no significant individual effect. This suggests that the overall credibility of Sociolla’s review ecosystem matters more to purchase decisions than the presence of review content alone. The study contributes to the literature by examining these variables in an under-represented regional market and offers practical insight for Sociolla’s digital information strategy.
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References

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