Articles
PENGARUH ORIENTASI DIGITAL DAN PREFERENSI FLEKSIBILITAS KERJA GENERASI Z TERHADAP ADAPTASI BUDAYA ORGANISASI PADA UMKM DI WILAYAH DUREN SAWIT, JAKARTA TIMUR
Published 2026-10-26
Keywords
- Orientasi Digital,
- Preferensi Fleksibilitas Kerja,
- Generasi Z,
- Adaptasi Budaya Organisasi,
- UMKM
How to Cite
PENGARUH ORIENTASI DIGITAL DAN PREFERENSI FLEKSIBILITAS KERJA GENERASI Z TERHADAP ADAPTASI BUDAYA ORGANISASI PADA UMKM DI WILAYAH DUREN SAWIT, JAKARTA TIMUR. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(11). https://journal.cib.institute/index.php/musytari/article/view/5754
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Orientasi Digital dan Preferensi Fleksibilitas Kerja Generasi Z terhadap Adaptasi Budaya Organisasi pada Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Duren Sawit, Jakarta Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif dan desain survei. Sampel penelitian berjumlah 279 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan IBM SPSS Statistics dengan analisis regresi linear berganda dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Orientasi Digital berpengaruh positif dan signifikan terhadap Adaptasi Budaya Organisasi dengan nilai t hitung sebesar 15,785 dan signifikansi 0,000. Preferensi Fleksibilitas Kerja juga berpengaruh positif dan signifikan terhadap Adaptasi Budaya Organisasi dengan nilai t hitung sebesar 15,134 dan signifikansi 0,000. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap Adaptasi Budaya Organisasi dengan nilai F hitung sebesar 240,300 dan signifikansi 0,000. Nilai R Square sebesar 0,635 menunjukkan bahwa Orientasi Digital dan Preferensi Fleksibilitas Kerja mampu menjelaskan 63,5% variasi Adaptasi Budaya Organisasi, sedangkan 36,5% sisanya dijelaskan oleh faktor lain di luar model penelitian.References
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