ANALISIS IMPLEMENTASI GREEN PURCHASING DI HOTEL C DALAM MENDUKUNG PRAKTIK PARIWISATA BERKELANJUTAN

Abstract

This study aims to analyze the implementation of green purchasing at Hotel C based on the green purchasing indicators proposed by Pramesti et al. (2020). This research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation studies. The research informants consisted of the Purchasing Manager, Purchasing Supervisor, and Receiving staff who are directly involved in the procurement process. The implementation of green purchasing was analyzed based on two dimensions, namely supplier selection and the 3R’s in procurement process, consisting of reduce, reuse, and recycle. The results show that, in the supplier selection dimension, the hotel has implemented most of the indicators, particularly supplier selection based on environmental criteria, supplier evaluation, environmentally friendly product development capabilities, and the implementation of Health, Safety, and Environment (HSE) aspects. However, several indicators have not been implemented optimally, including eco-labelling, the use of environmentally friendly packaging, ISO 14000 certification, and a purchasing policy specifically involving green partners. In the 3R’s in procurement process dimension, the principles of reduce and reuse have been implemented through reducing single-use plastic and reusing glass bottles, while the recycle principle has not yet been implemented. Overall, green purchasing has been implemented at the hotel, but further development is needed to ensure more consistent implementation.Penelitian ini bertujuan untuk menganalisis implementasi green purchasing di Hotel C berdasarkan indikator green purchasing menurut Pramesti et al. (2020). Penelitian menggunakan pendekatan deskriptif kualitatif dengan data yang diperoleh melalui wawancara, observasi, dan studi dokumentasi. Informan penelitian terdiri atas Purchasing Manager, Purchasing Supervisor, dan Receiving yang terlibat langsung dalam proses pengadaan barang. Analisis implementasi green purchasing dilakukan berdasarkan dua dimensi, yaitu supplier selection dan 3R’s in procurement process yang meliputi reduce, reuse, dan recycle. Hasil penelitian menunjukkan bahwa pada dimensi supplier selection, hotel telah menerapkan sebagian besar indikator, terutama pemilihan pemasok berdasarkan kriteria lingkungan, evaluasi pemasok, kemampuan pengembangan produk ramah lingkungan, dan penerapan aspek Health, Safety, and Environment (HSE). Namun, beberapa indikator masih belum optimal, seperti eco-labelling, penggunaan kemasan ramah lingkungan, sertifikasi ISO 14000, dan kebijakan pembelian khusus kepada green partner. Pada dimensi 3R’s in procurement process, prinsip reduce dan reuse telah diterapkan melalui pengurangan penggunaan plastik sekali pakai dan penggunaan kembali botol kaca, sedangkan prinsip recycle belum diterapkan. Secara keseluruhan, implementasi green purchasing telah berjalan, tetapi masih memerlukan pengembangan agar penerapannya lebih konsisten.