Perkembangan teknologi digital mendorong perusahaan manufaktur untuk melakukan transformasi organisasi guna meningkatkan efektivitas koordinasi, mempercepat aliran informasi, dan meningkatkan efisiensi operasional. PT Paragon Spesial Metal Bekasi masih menghadapi kendala berupa koordinasi antarbagian yang belum terintegrasi secara digital, keterlambatan penyampaian informasi, serta pencapaian target produksi yang belum optimal. Penelitian ini bertujuan menganalisis kondisi perancangan organisasi dan menyusun usulan perancangan organisasi berbasis digital untuk meningkatkan efisiensi operasional perusahaan. Penelitian menggunakan pendekatan studi kasus dengan metode deskriptif kualitatif melalui observasi, wawancara, dokumentasi, dan studi literatur. Analisis dilakukan menggunakan Analisis Perancangan Organisasi (APO) untuk mengidentifikasi kondisi organisasi saat ini dan menyusun usulan perbaikan. Hasil penelitian menunjukkan bahwa koordinasi kerja yang masih bersifat manual menyebabkan keterlambatan pertukaran informasi dan belum optimalnya pemanfaatan sumber daya, yang tercermin dari capaian produksi rata-rata 13 unit per hari dibandingkan target 15 unit per hari. Usulan berupa integrasi sistem informasi, digitalisasi alur komunikasi, dan penyempurnaan struktur koordinasi diproyeksikan mampu meningkatkan efektivitas proses kerja dan mendukung pencapaian target produksi. Penelitian ini menyimpulkan bahwa perancangan organisasi berbasis digital dapat menjadi strategi untuk meningkatkan efisiensi operasional PT Paragon Spesial Metal Bekasi.
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