ANALISA PELUANG DAN ANCAMAN/TANTANGAN PERDAGANGAN PRODUK PERIKANAN STUDI KASUS PADA PERDAGANGAN INDONESIA DENGAN JEPANG

Abstract

This study aims to analyze the opportunities, threats, and competitiveness of Indonesia's frozen shrimp trade in the Japanese market in 2025. Frozen shrimp is a leading product in Indonesia's fisheries sector, contributing significantly to national export value. Japan, as a major export destination, has market characteristics with high quality standards, thus demanding optimal product competitiveness. The results indicate that Indonesia has significant potential to increase frozen shrimp exports to Japan, driven by high market demand and limited domestic production. However, several threats require attention, such as competition from other countries and stringent quality standards. In terms of competitiveness, Indonesia has advantages in resource availability and production capacity, but still needs to improve product quality and sustainability. Competitiveness analysis shows that Indonesian shrimp exports have a comparative advantage with an RCA value above 1.