Articles
Published 2026-11-10
Keywords
- adopsi digital,
- kinerja usaha,
- UMKM kuliner,
- teknologi digital,
- Palembang
How to Cite
PENGARUH TINGKAT ADOPSI DIGITAL TERHADAP KINERJA USAHA KULINER DI KOTA PALEMBANG. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(12). https://journal.cib.institute/index.php/musytari/article/view/6459
Abstract
Penelitian ini bertujuan melihat pengaruh tingkat adopsi digital terhadap kinerja usaha kuliner di Kota Palembang. Penelitian memakai pendekatan kuantitatif dengan survei potong lintang. Data dikumpulkan lewat kuesioner daring dari 100 pemilik, pengelola, atau penanggung jawab usaha kuliner yang memenuhi kriteria penyaringan. Adopsi digital diukur dengan 15 butir yang mencakup pemasaran dan komunikasi, penjualan dan pemesanan, pembayaran, pencatatan transaksi/keuangan, serta operasional dan persediaan. Kinerja usaha diukur dengan 12 butir yang mencakup dimensi keuangan, pasar/pelanggan, dan operasional. Hasil pengolahan data menunjukkan koefisien regresi sebesar 0,322 dengan nilai t sebesar 6,239 dan signifikansi kurang dari 0,001. Koefisien determinasi sebesar 0,284 berarti adopsi digital menjelaskan 28,4% variasi kinerja usaha dalam model. Jadi, adopsi digital berhubungan positif dan signifikan dengan kinerja usaha kuliner.References
- Affandi, Y., Ridhwan, M. M., Trinugroho, I., & Adiwibowo, D. H. (2024). Digital adoption, business performance, and financial literacy in ultra-micro, micro, and small enterprises in Indonesia. Research in International Business and Finance, 70(B), 102376. https://doi.org/10.1016/j.ribaf.2024.102376
- Ebhota, O. S., Yao, H., & Sampene, A. K. (2024). Investigating the influence of digital transformation, budgeting and budgetary control on the financial performance of SMEs. Scientific African, 26, e02429. https://doi.org/10.1016/j.sciaf.2024.e02429
- Fu, C.-J., Silalahi, A. D. K., & Yang, L.-W. (2024). Advancing SME performance: A novel application of the technological-organizational-environment framework in social media marketing adoption. Cogent Business & Management, 11(1), 2360509. https://doi.org/10.1080/23311975.2024.2360509
- Kallmuenzer, A., Mikhaylov, A., Chelaru, M., & Czakon, W. (2025). Adoption and performance outcome of digitalization in small and medium-sized enterprises. Review of Managerial Science, 19, 2011–2038. https://doi.org/10.1007/s11846-024-00744-2
- Kurniasari, F., & Lestari, E. D. (2024). Development of financial literacy and FinTech adoption on women SMEs business performance in Indonesia. Eastern-European Journal of Enterprise Technologies, 5(13(131)), 67–75. https://doi.org/10.15587/1729-4061.2024.312613
- Prakasa, Y., & Jumani, Z. A. (2024). Linking digital capability to small business performance: The mediating role of digital business transformation. Cogent Business & Management, 11(1), 2342486. https://doi.org/10.1080/23311975.2024.2342486
- Rita, M. R., & Nastiti, P. K. Y. (2024). The influence of financial bootstrapping and digital transformation on financial performance: Evidence from MSMEs in the culinary sector in Indonesia. Cogent Business & Management, 11(1), 2363415. https://doi.org/10.1080/23311975.2024.2363415
- Rosyidiana, R. N., & Narsa, I. M. (2024). Micro, small, and medium-sized enterprises (MSMEs) during the post-pandemic economic recovery period: Digitalization, literation, innovation, and its impact on financial performance. Cogent Business & Management, 11(1), 2342488. https://doi.org/10.1080/23311975.2024.2342488
- Savvakis, G., Kenourgios, D., & Trakadas, P. (2024). Digitalization as a driver of European SMEs’ financial performance during COVID-19. Finance Research Letters, 67(A), 105848. https://doi.org/10.1016/j.frl.2024.105848
- Setiawan, B., Pamungkas, B., Mekaniwati, A., & Kusuma, P. M. (2025). The strategic role of digital transformation, dynamic and agile capabilities for the performance of micro, small, and medium enterprises (MSMEs). The Bottom Line, 38(2), 130–153. https://doi.org/10.1108/BL-08-2024-0120
- Tan, A. S. I., Sia, B. C., Yeong, W. M., & Falahat, M. (2026). Digital transformation: The role of digital maturity and its determinants on business performance. Journal of Asia Business Studies, 20(2), 541–564. https://doi.org/10.1108/JABS-08-2024-0480
- Tatik, T., & Setiawan, D. (2025). Does social media marketing important for MSMEs performance in Indonesia? Asia Pacific Journal of Marketing and Logistics, 37(1), 99–114. https://doi.org/10.1108/APJML-01-2024-0090
- Wijaya, L. I., Zunairoh, Z., Izharuddin, M., & Rianawati, A. (2025). Scope of e-commerce use, innovation capability, and performance: Food sector MSMEs in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 11, 100459. https://doi.org/10.1016/j.joitmc.2024.100459
- Yuwono, T., Novandari, W., Suroso, A., & Setyanto, R. P. (2025). The importance of ICT adoption on MSMEs performance: The mediating role of distinctive competencies. Journal of Enterprising Communities: People and Places in the Global Economy, 19(3), 610–630. https://doi.org/10.1108/JEC-06-2024-0113
- Zhao, Z., Hönigsberg, S., & Mandviwalla, M. (2025). Digital driven success: The digitalization effect on SME performance. Information Technology for Development, 31(4), 1090–1116. https://doi.org/10.1080/02681102.2025.2453213