Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 9 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

Pengaruh Harga Dan Online Review Terhadap Keputusan Berkunjung (Studi Kasus pada DTW Gatep Lawas Ambengan)

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  • Ni Komang Trisna Pradayani,
  • Nyoman Dane
Ni Komang Trisna Pradayani
Institut Agama Hindu Negeri Mpu Kuturan
Nyoman Dane
Institut Agama Hindu Negeri Mpu Kuturan

Published 2026-08-31

Keywords

  • price,
  • online review,
  • decision to visit,
  • gatep lawas ambengan

How to Cite

Pengaruh Harga Dan Online Review Terhadap Keputusan Berkunjung (Studi Kasus pada DTW Gatep Lawas Ambengan). (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(9). https://journal.cib.institute/index.php/musytari/article/view/3642

Abstract

The increasingly diverse range of tourist destinations provides tourists with many alternatives when deciding which destination to visit. Under these circumstances, visiting decisions can be influenced by various considerations, one of which is the perception of price and the information obtained through online reviews. DTW Gatep Lawas Ambengan, as one of the natural tourist destinations in Ambengan Village, has experienced fluctuations in the number of tourist visits from year to year. This condition indicates that tourists' decisions to visit may change along with their perceptions of the destination. Perceptions of price, as well as information and experiences shared by tourists through online reviews, are factors that may be considered before making a decision to visit. This study aims to analyze the influence of price and online reviews on visiting decisions at DTW Gatep Lawas Ambengan. This research employed a quantitative approach using the Theory of Reasoned Action (TRA) as its theoretical foundation, which explains that individual behavior is formed through attitudes and subjective norms that influence the intention to perform an action. The study involved 140 respondents selected using the accidental sampling technique. Data were collected through questionnaires distributed to tourists who met the research criteria and were then analyzed using multiple linear regression analysis. The results showed that price had a positive and significant effect on visiting decisions. Online reviews also had a positive and significant effect on visiting decisions. Simultaneously, price and online reviews had a positive and significant effect on visiting decisions. The findings also indicated that price had a more dominant influence than online reviews in determining tourists' visiting decisions.
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References

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