PERAN MAHASISWA DALAM PENGABDIAN MASYARAKAT MELALUI PROGRAM KULIAH KERJA NYATA (KKN) DI DESA DURENAN, KECAMATAN DURENAN, KABUPATEN TRENGGALEK
Keywords:
Asset-Based Community Development, KKN (Student Community Service), Community Empowerment, Village Potential, Community ServiceAbstract
The Student Community Service program (KKN) is a form of community service that enables students to contribute by identifying local issues while simultaneously developing the community's inherent potential. Durenan Village possesses various assets, including a strategic location, MSME potential, a market, a favorable environment, and social capital. However, challenges remain, such as limited local information infrastructure, low adoption of digital media among MSME operators, and a need to raise community awareness regarding education, health, and environmental issues. This service initiative aims to optimize Durenan Village's assets and potential through the implementation of work programs tailored to community needs. The Asset-Based Community Development (ABCD) method was employed, comprising five stages: Discovery, Dream, Design, Define, and Destiny. Data collection involved observation, interviews, documentation, and direct participation, engaging KKN students, village officials, MSME operators, and local residents. Implemented programs included awareness campaigns on anti-bullying and risky behaviors, responsible internet usage, appreciating the Rupiah and wise saving habits, and Clean and Healthy Living Behavior (PHBS). Additionally, support was provided for setting up QRIS payments and obtaining Business Identification Numbers (NIB), as well as creating promotional videos and MSME banners; physical improvements included installing directional signs, trash bins, and educational signage regarding waste decomposition. The results demonstrate that the ABCD approach fosters community engagement in utilizing village assets, yielding benefits across education, the economy, accessibility, health, digitalization, and the environment. Specifically, the installation of directional signs has facilitated navigation for residents and visitors in locating specific areas or hamlets while improving access to local information. Thus, the ABCD approach proves to be an effective method for community service, as it places community potential and participation at the core of the process—from initial planning through to program sustainability.References
Anshaory, M. R., Indryani, R. I., & Hidayah, Z. Z. (2025). Pendampingan UMKM: Pembuatan NIB, Branding, dan Digitalisasi Keuangan di Desa Karangsetia. Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan, 2(3), 55–71.
Athasani, R., Sadira, S. R., Shofiyah, S., Indira, A. N., Faza, A. H., Arkom, A. A. A., & Rahmatin, L. S. (2025). Pemberdayaan UMKM Melalui Digitalisasi dan Legalitas Usaha di Kelurahan Jepara Surabaya. PEMA: Jurnal Pendidikan Dan Pengabdian Kepada Masyarakat, 5(3), 156–167.
Khalid, I. (2019). Asset-based community development: Strategi pengembangan masyarakat. Empower: Jurnal Pengembangan Masyarakat Islam.
Manek, D., Dewi, P. S., Dewi, S. A. P. D. A., & Ristayanti, N. P. S. (2024). SOSIALISASI GERAKAN CINTA RUPIAH DAN GEMAR MENABUNG DI SD NEGERI 2 TAMANBALI, BANGLI, BALI. Prosiding Seminar Regional Pengabdian Kepada Masyarakat Universitas Mahasaraswati Denpasar 2024, 3(1), 262–266.
Maryadi, N. L., & Fitria. (2024). Jabdimas. Jurnal Pengabdian Masyarakat Bangsa, 2(8).
Ni’mah, N., Fabriar, S. R., & Fitri, A. N. (2025). Digitalisasi Desa: Mengangkat Potensi Melalui Literasi Digital. Penerbit NEM.
Prystiananta, N. C., & Marsidi, M. (2025). Sosialisasi Anti Bullying serta Perilaku Hidup Bersih dan Sehat pada Siswa SDN Gambirono 03 Kabupaten Jember. Dedication: Jurnal Pengabdian Masyarakat, 9(1), 173–178.
Purnomo, G. R., Meliyanti, M., Aziza, N., Putri, S. A., Azhari, D., Mujiono, M., & Dianthi, M. H. (2026). Pembuatan Plang Edukasi Tentang Penguraian Sampah Pada Masyarakat Kelurahan Pematang Gubernur. Journal of Community and Development, 1(1), 15–22.
Ramdani, E. M. (2016). Pemberdayaan Masyarakat Dalam Promosi Potensi Desa (Studi Kasus Di Desa Parungserab Kabupaten Bandung). Jurnal Ilmu Administrasi: Media Pengembangan Ilmu Dan Praktek Administrasi, 13(2), 285–304.
Rinawati, A., & Arifah, U. (2022). Implementasi Model Asset Based Community Development (ABCD) dalam Pendampingan Pemenuhan Kompetensi Leadership Pengurus MWC NU Adimulyo. Ar-Rihlah: Jurnal Inovasi Pengembangan Pendidikan Islam, 7(1), 1–11.
Susanti, A., Sholikhah, A., Wiranto, D., Kameliah, F. I., Prabowo, G. A., Fanani, M. F., Hanifa, N. N., Handayani, N., Febianti, P., & Dewi, R. Y. (2025). Pengabdian Masyarakat sebagai Wadah Pemberdayaan Warga Desa untuk Pembangunan Berkelanjutan. Nusantara Community Empowerment Review, 3(1), 94–104.
Syardiansah, S. (2019). Peranan kuliah kerja nyata sebagai bagian dari pengembangan kompetensi mahasiswa: Studi kasus mahasiswa Universitas Samudra KKN Tahun 2017. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 7(1), 57–68.
Trisudarmo, R., Wati, D. P., & Irawan, D. (2023). Peningkatan kesadaran dan penerapan etika digital di kalangan pengguna internet. Jurnal Pasopati, 5(3).

