PERANCANGAN DAN IMPLEMENTASI WEBSITE COMPANY PROFILE SEBAGAI MEDIA PROMOSI DIGITAL PADA UMKM SERVICE FURNITURE

Abstract

Pemanfaatan media digital menjadi kebutuhan penting bagi usaha mikro, kecil, dan menengah (UMKM) untuk memperluas akses informasi dan membangun kredibilitas usaha. Service Furniture merupakan UMKM jasa perbaikan, pembuatan, dan perawatan furnitur yang masih mengandalkan promosi konvensional serta komunikasi melalui WhatsApp, sehingga informasi profil, layanan, dan portofolio belum tersaji secara terpusat. Penelitian terapan ini bertujuan merancang dan mengimplementasikan website company profile sebagai media informasi dan promosi digital. Data kebutuhan diperoleh melalui observasi proses bisnis, wawancara dengan pemilik, dan studi literatur. Pengembangan sistem menggunakan model Waterfall yang mencakup analisis kebutuhan, perancangan, implementasi, dan pengujian. Sistem dibangun menggunakan PHP, Bootstrap, dan MySQL. Fitur yang dihasilkan meliputi halaman utama, profil, layanan, portofolio dinamis, kontak, integrasi Google Maps dan WhatsApp, autentikasi admin, serta pengelolaan portofolio berbasis create, read, update, dan delete. Pengujian black-box terhadap 10 skenario menunjukkan bahwa seluruh fungsi menghasilkan keluaran sesuai yang diharapkan, termasuk validasi login, pengelolaan portofolio, pengunggahan gambar, dan pembatasan akses berbasis sesi. Hasil tersebut menunjukkan bahwa sistem telah layak secara fungsional sebagai media informasi dan promosi bagi Service Furniture. Namun, pengaruh website terhadap peningkatan kunjungan, konversi pelanggan, dan kinerja pemasaran belum diukur sehingga perlu dievaluasi pada penelitian lanjutan. Digital media utilization is increasingly important for micro, small, and medium enterprises (MSMEs) to broaden access to business information and strengthen credibility. Service Furniture is an MSME providing furniture repair, manufacturing, and maintenance services that still relies on conventional promotion and WhatsApp communication; consequently, its profile, services, and portfolio are not presented through a centralized medium. This applied study aimed to design and implement a company profile website as an information and digital promotion medium. System requirements were collected through business-process observation, an interview with the owner, and a literature review. The system was developed using the Waterfall model, consisting of requirements analysis, design, implementation, and testing. PHP, Bootstrap, and MySQL were used in the implementation. The resulting system provides a home page, company profile, service information, a dynamic portfolio, contact information, Google Maps and WhatsApp integration, administrator authentication, and create-read-update-delete portfolio management. Black-box testing of 10 scenarios showed that all functions produced the expected outputs, including login validation, portfolio management, image upload, and session-based access restriction. These results indicate that the website is functionally feasible as an information and promotion medium for Service Furniture. Nevertheless, its effects on website visits, customer conversion, and marketing performance have not yet been measured and should be assessed in further studies