Abstract
Fenomena flexing culture di media sosial menunjukkan kecenderungan individu menampilkan kekayaan, gaya hidup, dan pencapaian pribadi untuk memperoleh pengakuan sosial. Praktik ini tidak hanya membentuk pola interaksi digital, tetapi juga memengaruhi orientasi nilai dan identitas pengguna media sosial. Penelitian ini bertujuan menganalisis fenomena flexing culture melalui perspektif tafsir tematik QS. Al-Hadid [57]: 20 dengan fokus pada konsep tafākhur dan takāthur. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian kepustakaan (library research) dan metode tafsir tematik (al-tafsīr al-maudū‘ī). Data diperoleh dari Al-Qur’an, kitab-kitab tafsir, artikel ilmiah, serta literatur yang relevan dengan fenomena digital kontemporer. Hasil penelitian menunjukkan bahwa flexing culture merupakan manifestasi kontemporer dari tafākhur dan takāthur yang dimediasi oleh teknologi digital. Temuan penelitian ini melahirkan konsep tafākhur digital sebagai bentuk pencarian validasi sosial melalui simbol-simbol prestise di media sosial. Selain itu, penelitian ini menawarkan model literasi digital Qur’ani berbasis nilai qana‘ah dan maqāṣid al-syarī‘ah sebagai alternatif etika bermedia sosial di era digital.References
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