Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 11 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

ALL-IN-ONE SERVICE AND FACEBOOK DIGITAL MARKETING EFFECT ON IMPORT PERSONAL SHOPPER INTEREST

PDF
  • Tengku Julianda Gibran Ferdiansyah,
  • Leny Muniroh,
  • Geny Syahdiany
Tengku Julianda Gibran Ferdiansyah
Faculty of Economics and Business, Universitas Ibn Khaldun Bogor, Indonesia
Leny Muniroh
Faculty of Economics and Business, Universitas Ibn Khaldun Bogor, Indonesia
Geny Syahdiany
Faculty of Economics and Business, Universitas Ibn Khaldun Bogor, Indonesia

Published 2026-10-31

Keywords

  • All-in-one service,
  • Facebook digital marketing,
  • usage interest,
  • import personal shopper (jastip)

How to Cite

ALL-IN-ONE SERVICE AND FACEBOOK DIGITAL MARKETING EFFECT ON IMPORT PERSONAL SHOPPER INTEREST. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(11). https://journal.cib.institute/index.php/musytari/article/view/5992

Abstract

This study aims to analyze the partial and simultaneous effects of the All-in-One service and Facebook digital marketing on consumers’ interest in using import personal shopper (jastip) services. A quantitative approach was applied by distributing structured questionnaires to customers of PT. CVAS Jastip Impor in Greater Bogor, and the respondents were determined with the Slovin formula. After the instruments were declared valid and reliable, the data were analyzed using multiple linear regression in IBM SPSS version 25. The results show that the All-in-One service has a positive and significant partial effect on interest in using the service. Facebook digital marketing also has a positive and significant partial effect and appears as the more dominant predictor. Together, both variables significantly influence usage interest and explain almost all of its variation, leaving only a very small portion to factors outside the model. These findings imply that integrated, practical service and effective promotion on Facebook jointly strengthen prospective customers’ interest. Import jastip providers are therefore advised to keep improving service integration while presenting informative, interactive, and consistent content on social media.
PDF

References

  1. Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314-324.
  2. Badan Pusat Statistik. (2026). Perkembangan impor Indonesia. https://www.bps.go.id
  3. Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing: Strategy, implementation and practice (8th ed.). Pearson.
  4. Daiman, N. J., & Maria, M. (2023). Analisis pengaruh iklan di media sosial Facebook terhadap minat konsumen untuk berbelanja online. Journal of Practical Management Studies, 1(1), 16-23.
  5. Fernandes, A., Miswanto, M., Siregar, B., Biyanto, F., & Da Silva, R. D. F. V. (2025). Pengaruh media sosial, iklan online dan promosi terhadap minat beli konsumen. Jurnal Media Informatika, 6(3), 2110-2116.
  6. Karlos, E. R., Meylano, N. H., & Realino, D. (2026). Pengaruh media sosial dan brand image terhadap keputusan pembelian jasa titip (Studi kasus pada El Jastip). Nian Tana Sikka: Jurnal Ilmiah Mahasiswa, 4(1), 61-72.
  7. Kesumahati, E., Lim, G. D., & Yuwono, W. (2025). Social media marketing, brand image, E-WOM, and service quality as drivers of trust in international personal shopper services. Journal of Enterprise and Development, 7(3), 490-505.
  8. Kolopaking, S. A., & Sijabat, R. (2024). Analisis praktik impor melalui layanan jasa titip. TRANSAKSI, 16(1), 41-52.
  9. Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Global ed.). Pearson.
  10. Kusdiana, T., & Saputra, M. (2023). Pengaruh media sosial Facebook dan brand performance pipa merek Rucika terhadap minat beli konsumen di PT. Laksamanakarya Adiyasa. Abiwara: Jurnal Vokasi Administrasi Bisnis, 4(2), 153-159.
  11. Laili, N. A., & Hasan, D. B. N. (2023). Analisis strategi pemasaran pada bisnis jasa titip berdasarkan prinsip-prinsip etika bisnis Islam (Studi kasus pada Instagram @twinscoll_). Jurnal Justisia Ekonomika, 7(2), 904-920.
  12. Melinda, V., Anjani, S. A., & Ridwan, M. (2023). Startupreneur business digital (SABDA): A platform based business revolution activates Indonesia’s digital economy. Startupreneur Business Digital (SABDA Journal), 2(2), 155-171.
  13. Moslehpour, M., Dadvari, A., Nugroho, W., & Do, B.-R. (2021). The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services. Asia Pacific Journal of Marketing and Logistics, 33(2), 561-583.
  14. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
  15. Salhab, H. A., Aljabaly, S. M., Al Zoubi, M. M., & Mohammed, D. (2023). The impact of social media marketing on purchase intention: The mediating role of brand trust and image. International Journal of Data and Network Science, 7, 591-600. https://doi.org/10.5267/j.ijdns.2023.3.012
  16. Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior. Pearson.
  17. Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R& D. Alfabeta.
  18. Tuten, T. L., & Solomon, M. R. (2018). Social media marketing. SAGE Publications.
  19. Yasa, I. K. D., & Kusumadewi, N. M. W. (2024). Peran kepercayaan memediasi pengaruh customer experience terhadap repurchase intention. E-Jurnal Manajemen Universitas Udayana, 13(2), 317.

Similar Articles

You may also start an advanced similarity search for this article.