Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 9 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PRICE AND TRUST IN FACEBOOK MARKETPLACE COD PURCHASES AMONG UIKA MANAGEMENT STUDENTS

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  • Rizky Pramudia,
  • Leny Muniroh,
  • Neng Sri Wahyuni
Rizky Pramudia
Faculty of Economics and Business, Ibn Khaldun University, Bogor, Indonesia
Leny Muniroh
Faculty of Economics and Business, Ibn Khaldun University, Bogor, Indonesia
Neng Sri Wahyuni
Faculty of Economics and Business, Ibn Khaldun University, Bogor, Indonesia

Published 2026-08-24

Keywords

  • Price,
  • Consumer Trust,
  • Purchase Decision,
  • Cash on Delivery,
  • Facebook Marketplace

How to Cite

PRICE AND TRUST IN FACEBOOK MARKETPLACE COD PURCHASES AMONG UIKA MANAGEMENT STUDENTS. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(9). https://journal.cib.institute/index.php/musytari/article/view/3400

Abstract

This study examines the influence of price and consumer trust on purchase decisions using the Cash on Delivery (COD) method on Facebook Marketplace among Management students of Universitas Ibn Khaldun Bogor, class of 2022. A quantitative associative design was applied to 142 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability testing, descriptive statistics, multiple linear regression, t-testing, F-testing, and the coefficient of determination with SPSS 25. The regression model produced the equation Y = 17.038 + 0.288X1 + 0.299X2. Price had a positive and significant effect on purchase decisions (t = 3.507; p = 0.001), while consumer trust also had a positive and significant effect (t = 3.745; p < 0.001). Simultaneously, the two predictors significantly affected purchase decisions (F = 15.251; p < 0.001). The adjusted R-square was 0.168, indicating that the model explained 16.8% of purchase-decision variation. The findings indicate that favorable price perceptions and trust in sellers jointly support consumer decisions to purchase through COD on Facebook Marketplace.
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