Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 11 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH TRANSFORMASI DIGITAL DAN KAPABILITAS KECERDASAN BUATAN TERHADAP INOVASI DAN KINERJA ORGANISASI

PDF
  • Maudy Dwi Vanesa Aprilia,
  • Satrya Mukti Lukito,
  • M. Razzaqi Zulhaj Wijaya
Maudy Dwi Vanesa Aprilia
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Malang
Satrya Mukti Lukito
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Malang
M. Razzaqi Zulhaj Wijaya
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Malang
DOI: https://doi.cibangsa.org/DOI-2026-688

Published 2026-10-30

Keywords

  • Transformasi Digital,
  • Kecerdasan Buatan,
  • Kapabilitas Digital,
  • Inovasi,
  • Kinerja Organisasi,
  • Digital Business
    • ...More
    Less

How to Cite

PENGARUH TRANSFORMASI DIGITAL DAN KAPABILITAS KECERDASAN BUATAN TERHADAP INOVASI DAN KINERJA ORGANISASI. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(11). https://doi.cibangsa.org/DOI-2026-688

Abstract

Kecerdasan buatan (AI) dan transformasi digital (DT) telah mengubah berbagai sektor, mulai dari pendidikan, kesehatan, pemasaran, hingga kewirausahaan, tetapi literaturnya masih tersebar dan belum terintegrasi. Penelitian ini bertujuan menjelaskan secara komprehensif bagaimana DT dan kapabilitas AI memengaruhi inovasi dan kinerja organisasi. Metode yang digunakan adalah tinjauan pustaka sistematis (systematic literature review) terhadap 18 artikel terbitan 2022–2026 yang dihimpun dari Scopus, Web of Science, ScienceDirect, dan Google Scholar. Artikel dikelompokkan ke dalam delapan tema: AI dalam pendidikan, kolaborasi manusia-AI, layanan, pemasaran, dan kesehatan, kerangka konseptual DT, Digital Business, kewirausahaan, kapabilitas digital, dan dimensi makro. Hasil menunjukkan bahwa AI umumnya berperan sebagai instrumen teknis pendorong DT, sedangkan DT menyediakan kerangka strategis dan organisasional agar AI dapat diadopsi secara efektif. Keberhasilan keduanya tidak hanya ditentukan oleh kecanggihan teknologi, tetapi juga oleh kesiapan sosial-budaya, kejelasan konseptual, dan kemampuan mengubah kapabilitas digital menjadi inovasi nyata, misalnya inovasi model bisnis dan orientasi kewirausahaan. Penelitian ini menegaskan perlunya kerangka bidang yang terpadu, seperti Digital Business, agar riset dan pendidikan tidak terfragmentasi.
PDF

References

  1. 1. Alsufyani, N., & Gill, A. Q. (2022). Digitalisation performance assessment: A systematic review. Technology in Society, 68, 101894. https://doi.org/10.1016/j.techsoc.2022.101894
  2. 2. Calderon-Monge, E., & Ribeiro-Soriano, D. (2024). The role of digitalization in business and management: A systematic literature review. Review of Managerial Science, 18, 449–491. https://doi.org/10.1007/s11846-023-00647-8
  3. 3. Chen, D. C., Esperança, J. P., & Wang, S. W. (2022). The impact of artificial intelligence on firm performance: An application of the resource-based view to e-commerce firms. Frontiers in Psychology, 13, 884830. https://doi.org/10.3389/fpsyg.2022.884830
  4. 4. Cheng, H., & Xue, J. (2026). Digital service trade connectedness and outward foreign direct investment: Evidence from China. International Review of Economics and Finance, 110, 105384.
  5. 5. Chen, P., & Kim, S. (2023). The impact of digital transformation on innovation performance—The mediating role of innovation factors. Heliyon, 9(3), e13916. https://doi.org/10.1016/j.heliyon.2023.e13916
  6. 6. Cosa, M. (2023). Business digital transformation: Strategy adaptation, communication and future agenda. Journal of Strategy and Management, 17(2), 244–260.
  7. 7. Emmert-Streib, F. (2023). What is the role of AI for digital twins? AI, 4(3), 721–728.
  8. 8. Endayani, F., Sudarmiatin, & Hermawan, A. (2025). Systematic literature review: Models and indicators for measuring organizational performance in the digital era. Digital Innovation: International Journal of Management, 2(4). https://doi.org/10.61132/digitalinnovation.v2i4.564
  9. 9. Fan, Y. (2025). The innovation effect of digital business model transformation orientation: Evidence from corporate cross-boundary innovation. International Review of Economics and Finance, 103, 104578.
  10. 10. Hess, T., Riedl, R., & Becker, L. (2024). Digital business as a field for research and education. Electronic Markets, 34, Article 46. https://doi.org/10.1007/s12525-024-00726-y
  11. 11. Islam, T., Miron, A., Nandy, M., Choudrie, J., Liu, X., & Li, Y. (2024). Transforming digital marketing with generative AI. Computers, 13(7), 168.
  12. 12. Jing, H., Zhang, Y., & Ma, J. (2023). Influence of digital ambidextrous capabilities on SMEs' transformation performance: The mediating effect of business model innovation. Heliyon, 9, e21020.
  13. 13. Khairunisa, N. S., Ngazijah, N., & Husain, M. (2025). Integrasi AI dalam sistem pembelajaran dan administrasi pesantren oleh mahasiswa. AN NAJAH: Jurnal Pendidikan Islam dan Sosial Keagamaan, 4(4), 126–133.
  14. 14. Kreuzer, T., Lindenthal, A.-K., Oberländer, A. M., & Röglinger, M. (2022). The effects of digital technology on opportunity recognition. Business & Information Systems Engineering, 64(1), 47–67.
  15. 15. Li, S., Gao, L., Han, C., Gupta, B., Alhalabi, W., & Almakdi, S. (2023). Exploring the effect of digital transformation on firms' innovation performance. Journal of Innovation & Knowledge, 8(1), 100317. https://doi.org/10.1016/j.jik.2023.100317
  16. 16. Limna, P., Jakwatanatham, S., Siripipattanakul, S., Kaewpuang, P., & Sriboonruang, P. (2022). A review of artificial intelligence (AI) in education during the digital era. Advance Knowledge for Executives, 1(1), Article 3.
  17. 17. Liu, Z., & Xin, B. (2026). Artificial intelligence, dynamic capability, and corporate innovation performance. Finance Research Letters, 105, 110199. https://doi.org/10.1016/j.frl.2026.110199
  18. 18. Maglio, P. P. (2026). Editorial: Service innovation in the AI era. Digital Transformation and Society, 5(1), 1–4.
  19. 19. Musaigwa, M., & Kalitanyi, V. (2026). Digital transformation and sustainable organisational performance: A systematic literature review. International Journal of Applied Research in Business and Management. https://doi.org/10.51137/wrp.ijarbm.498
  20. 20. Plekhanov, D., Franke, H., & Netland, T. H. (2023). Digital transformation: A review and research agenda. European Management Journal, 41(6), 821–844. https://doi.org/10.1016/j.emj.2022.09.007

Similar Articles

You may also start an advanced similarity search for this article.