Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 11 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

Pengaruh Fear of Missing Out (FOMO) terhadap Pembelian Impulsif Item Virtual pada Game Roblox dalam Mengikuti Tren TikTok

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  • Devina Rizky Maulidina,
  • Shanaz Dwinita Anwar,
  • Amaliyah
Devina Rizky Maulidina
Program Studi D4 Manajemen Perkantoran Digital, Fakultas Vokasi, Universitas Airlangga, Indonesia
Shanaz Dwinita Anwar
Program Studi D4 Manajemen Perkantoran Digital, Fakultas Vokasi, Universitas Airlangga, Indonesia
Amaliyah
Program Studi D4 Manajemen Perkantoran Digital, Fakultas Vokasi, Universitas Airlangga, Indonesia

Published 2026-10-27

Keywords

  • Fear of Missing Out,
  • pembelian impulsif,
  • item virtual,
  • Roblox,
  • TikTok

How to Cite

Pengaruh Fear of Missing Out (FOMO) terhadap Pembelian Impulsif Item Virtual pada Game Roblox dalam Mengikuti Tren TikTok. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(11). https://journal.cib.institute/index.php/musytari/article/view/5837

Abstract

Penelitian ini bertujuan menganalisis pengaruh Fear of Missing Out (FoMO) terhadap pembelian impulsif item virtual Roblox dalam konteks tren TikTok. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Dari 93 respons yang terkumpul, sebanyak 70 responden memenuhi kriteria penelitian, yaitu pemain Roblox yang pernah membeli item virtual dan mengikuti atau terpapar tren Roblox di TikTok. Data diperoleh melalui kuesioner daring dan dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa FoMO berpengaruh positif dan signifikan terhadap pembelian impulsif (B = 0,715; t = 8,620; p < 0,001). Nilai R² sebesar 0,522 menunjukkan bahwa FoMO mampu menjelaskan 52,2% variasi pembelian impulsif. Temuan ini menunjukkan bahwa semakin tinggi kekhawatiran pengguna terhadap ketertinggalan tren dan pengalaman pengguna lain, semakin tinggi pula kecenderungan melakukan pembelian item virtual Roblox secara spontan.
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