Articles
THE APPLICATION OF SOCIAL MEDIA IN INCREASING THE SALES OF HILWAH FOOD MSME PRODUCTS (BASED ON A CONTENT CREATOR'S PERSPECTIVE)
Published 2026-10-19
Keywords
- Content Creator,
- Social Media,
- Hilwah Food,
- Instagram,
- TikTok
- System Development Life Cycle (SDLC) ...More
How to Cite
THE APPLICATION OF SOCIAL MEDIA IN INCREASING THE SALES OF HILWAH FOOD MSME PRODUCTS (BASED ON A CONTENT CREATOR’S PERSPECTIVE). (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(11). https://journal.cib.institute/index.php/musytari/article/view/5437
Abstract
This project aims to examine the implementation of Content Creator tasks in managing the social media of Hilwah Food MSME through Instagram and TikTok. The project was carried out using the System Development Life Cycle (SDLC) with the Waterfall method. As a Content Creator, the author was responsible for developing and organizing content ideas, brainstorming, determining content pillars, creating content briefs, content planners, content calendars, copywriting, content production, as well as graphic and design development. The author also managed content publication and evaluated content performance through Instagram Insights and TikTok Analytics. The results show that planned and consistent content management helped improve the quality, consistency, and performance of Hilwah Food's social media. Content evaluation and adjustments based on social media trends also helped expand audience reach and increase audience engagement.References
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