Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 11 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH ONLINE CUSTOMER REVIEW DAN E-TRUST TERHADAP MINAT BELI IPHONE PADA PLATFORM OLX DI KOTA BEKASI

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  • Muhammad Kahfi Cevin,
  • Enggar Widianingrum
Muhammad Kahfi Cevin
Fakultas Ekonomi dan Bisnis Universitas Bina Sarana Informatika
Enggar Widianingrum
Fakultas Ekonomi dan Bisnis Universitas Bina Sarana Informatika

Published 2026-10-11

Keywords

  • Online Customer Review,
  • E-Trust,
  • Purchase Intention

How to Cite

PENGARUH ONLINE CUSTOMER REVIEW DAN E-TRUST TERHADAP MINAT BELI IPHONE PADA PLATFORM OLX DI KOTA BEKASI. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(11). https://journal.cib.institute/index.php/musytari/article/view/5108

Abstract

This study aims to determine the effect of Online Customer Review and E-Trust on Purchase Intention of iPhones on the OLX platform in Bekasi City, both partially and simultaneously. This research employed a quantitative approach using primary data collected through questionnaire distribution. The population of this study consisted of residents of Bekasi City who had used the OLX platform. The sampling technique used was Non-Probability Sampling with the Purposive Sampling method. Based on the Lemeshow formula, a total of 100 respondents were selected as the sample. The data were analyzed using the t-test, F-test, and coefficient of determination (R²). The results showed that Online Customer Review had a positive and significant effect on Purchase Intention (t = 5.513; sig. = 0.000). E-Trust also had a positive and significant effect on Purchase Intention (t = 5.277; sig. = 0.000). Simultaneously, both variables had a positive and significant effect on Purchase Intention (F = 151.443; sig. = 0.000). The coefficient of determination (R²) was 0.757, indicating that Online Customer Review and E-Trust were able to explain 75.7% of the variation in Purchase Intention, while the remaining 24.3% was explained by other variables outside the scope of this study.
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