Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 9 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH CAFE ATMOSPHERE, PRODUCT QUALITY , DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION DI ARISE COFFEE MANADO

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  • Sefanye Jeremia Sambur,
  • Silcyjleova Moniharapon,
  • Debry C. A. Lintong
Sefanye Jeremia Sambur
Universitas Sam Ratulangi Manado
Silcyjleova Moniharapon
Universitas Sam Ratulangi Manado
Debry C. A. Lintong
Universitas Sam Ratulangi Manado
DOI: https://doi.org/10.2238/t8njbc49

Published 2026-08-17

Keywords

  • Suasana Cafe,
  • Kualitas Produk,
  • Kepuasan Pelanggan,
  • Keputusan Pembelian Ulang

How to Cite

PENGARUH CAFE ATMOSPHERE, PRODUCT QUALITY , DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION DI ARISE COFFEE MANADO. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(9). https://doi.org/10.2238/t8njbc49

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Cafe Atmosphere, Product Quality, dan Customer Satisfaction terhadap Repurchase Intention di Arise Coffee Manado. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik proportional random sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji F, uji t, serta koefisien determinasi (R²) dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Cafe Atmosphere, Product Quality, dan Customer Satisfaction secara simultan maupun parsial berpengaruh positif dan signifikan terhadap Repurchase Intention di Arise Coffee Manado. Variabel Product Quality merupakan variabel yang paling dominan dalam memengaruhi Repurchase Intention. Nilai koefisien determinasi (R Square) sebesar 0,242 menunjukkan bahwa 24,2% variasi Repurchase Intention dapat dijelaskan oleh variabel Cafe Atmosphere, Product Quality, dan Customer Satisfaction, sedangkan 75,8% sisanya dipengaruhi oleh faktor-faktor lain di luar penelitian. Oleh karena itu, Arise Coffee Manado perlu mempertahankan dan meningkatkan kualitas produk, menciptakan suasana kafe yang nyaman, serta meningkatkan kepuasan pelanggan guna mendorong peningkatan Repurchase Intention pelanggan.
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