Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 8 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH PERCEIVED USEFULNESS, SOCIAL INFLUENCE, DAN ENVIRONMENTAL CONCERN TERHADAP PURCHASE INTENTION MOBIL LISTRIK MELALUI ATTITUDE SEBAGAI MEDIASI

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  • Salsabila Putri Firmansyah,
  • Setyo Ferry Wibowo,
  • Nofriska Krissanya
Salsabila Putri Firmansyah
Universitas Negeri Jakarta
Setyo Ferry Wibowo
Universitas Negeri Jakarta
Nofriska Krissanya
Universitas Negeri Jakarta
DOI: https://doi.org/10.2238/g5brwq67

Published 2026-07-12

Keywords

  • Attitude,
  • Electric Vehicle,
  • Environmental Concern,
  • Perceived Usefulness,
  • Purchase Intention,
  • Social Influence,
  • attitude,
  • environmental concern,
  • mobil listrik,
  • perceived usefulness,
  • purchase intention,
  • social influence
    • ...More
    Less

How to Cite

PENGARUH PERCEIVED USEFULNESS, SOCIAL INFLUENCE, DAN ENVIRONMENTAL CONCERN TERHADAP PURCHASE INTENTION MOBIL LISTRIK MELALUI ATTITUDE SEBAGAI MEDIASI. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(8). https://doi.org/10.2238/g5brwq67

Abstract

This study aims to analyze the influence of perceived usefulness, social influence, and environmental concern on purchase intention toward electric vehicles, with attitude as a mediating variable among the Millennial Generation in Jakarta. This research employs a quantitative approach using purposive sampling. Data were collected from 250 respondents who met the research criteria and were analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS. The results show that social influence has a positive effect on both purchase intention and attitude, while perceived usefulness only affects attitude. Meanwhile, perceived usefulness, environmental concern, and attitude do not significantly affect purchase intention, and environmental concern does not affect attitude. Furthermore, attitude fails to mediate the effect of perceived usefulness, social influence, and environmental concern on purchase intention. These findings indicate that social influence is the most decisive factor in increasing the intention to purchase electric vehicles among Millennials in Jakarta. Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, social influence, dan environmental concern terhadap purchase intention mobil listrik dengan attitude sebagai variabel mediasi pada Generasi Milenial di Kota Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Data dikumpulkan dari 250 responden yang memenuhi kriteria penelitian dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Covariance-Based SEM dengan bantuan AMOS. Hasil penelitian menunjukkan bahwa social influence berpengaruh positif terhadap purchase intention dan attitude, sedangkan perceived usefulness hanya berpengaruh positif terhadap attitude. Sementara itu, perceived usefulness, environmental concern, dan attitude tidak berpengaruh terhadap purchase intention, serta environmental concern tidak berpengaruh terhadap attitude. Selain itu, attitude tidak mampu memediasi pengaruh perceived usefulness, social influence, dan environmental concern terhadap purchase intention. Temuan ini menunjukkan bahwa pengaruh sosial menjadi faktor yang paling berperan dalam meningkatkan niat membeli mobil listrik pada Generasi Milenial di Kota Jakarta.
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