Panorama: Jurnal Kajian Pariwisata

Articles

Vol. 7 No. 1 (2026): Panorama: Jurnal Kajian Pariwisata, ISSN 3031-5085

DEVELOPING A BILINGUAL WEBSITE WITH PROMOTIONAL VIDEO CONTENT FOR DE SAPPHIRE GUEST HOUSE

Submitted
September 28, 2026
Published
2026-09-28

Abstract

De Sapphire Guest House, Malang, is an accommodation provider that serves both local and international guests. However, its promotional activities were primarily carried out through social media, limiting the availability of comprehensive and accessible information for prospective guests. To address this issue, this research developed a bilingual website integrated with promotional videos to support the guest house's digital promotion and provide complete information in both Indonesian and English. This research aimed to develop a bilingual website integrated with promotional videos as a digital promotional medium for De Sapphire Guest House. It employed the Design and Development Research (DDR) method proposed by Richey and Klein (2014), which consists of five stages: analysis, design, development, implementation, and evaluation. The bilingual website was developed using Wix.com, while the promotional videos were produced using CapCut. The website consists of several pages, namely Home, About Us, Our Rooms, Facilities, Gallery, Articles, Guests' Reviews, and Contact Information, with the promotional videos integrated into the website to enhance the presentation of information. The developed products were validated by a content validator from De Sapphire Guest House, an IT expert validator, and a language expert validator. After the revision process, field testing was conducted by distributing questionnaires to local and international prospective guests to evaluate the quality, usability, and effectiveness of the developed products. The results showed that the developed bilingual website and promotional videos received excellent evaluations from both the expert validators and the prospective guests. The products were considered appropriate, user-friendly, and effective in providing comprehensive information and supporting the digital promotion of De Sapphire Guest House.

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