Panorama: Jurnal Kajian Pariwisata

Articles

Vol. 6 No. 2 (2026): Panorama: Jurnal Kajian Pariwisata, ISSN 3031-5085

PENGEMBANGAN DESTINASI WISATA HUBUNGANNYA DENGAN KEPUASAN WISATAWAN PADA PANTAI PINTU KOTA DI DESA AIR LOUW KECAMATAN NUSANIWE KOTA AMBON

Submitted
August 24, 2026
Published
2026-08-24

Abstract

Tourism destination development is closely related to the level of tourist satisfaction. Pintu Kota Beach, located in Air Louw Village, Nusaniwe District, Ambon City, has considerable natural potential that can be further developed as a tourism destination. However, the success of destination development needs to be evaluated from the perceptions and experiences of tourists as the primary users who directly experience the tourism products and services provided. This study aims to determine whether there is a relationship between tourism destination development and tourist satisfaction at Pintu Kota Beach, Air Louw Village, Nusaniwe District, Ambon City. This research was conducted at Pintu Kota Beach, Air Louw Village, Nusaniwe District, Ambon City. The population consisted of tourists who visited Pintu Kota Beach during the previous two months, totaling 164 tourists. The sample was determined using purposive sampling, with the criteria that respondents had visited Pintu Kota Beach and were willing to participate in the interview and questionnaire process. Based on the Slovin formula with a 2% margin of error, a sample of 63 respondents was obtained. Data were collected through questionnaires and interviews, while the data were analyzed using inferential statistics with the Pearson Product-Moment Correlation technique. The results indicate that tourism destination development has a strong correlation with tourist satisfaction at Pintu Kota Beach, Air Louw Village, Nusaniwe District, Ambon City. Furthermore, the coefficient of determination shows that tourism destination development contributes 96.83% to tourist satisfaction, while the remaining 3.17% is influenced by other variables that were not examined in this study. These findings indicate that improvements in tourism destination development are closely associated with increased tourist satisfaction at Pintu Kota Beach.

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