MENINGKATKAN IMPULSE BUYING MELALUI ELECTRONIC WORD OF MOUTH (E-WOM): ANALISIS CONTENT MARKETING DAN INFLUENCER MARKETING PADA PRODUK FASHION GENERASI Z. Musytari [Internet]. 2026 Aug. 4 [cited 2026 Nov. 8];25(9). Available from: https://journal.cib.institute/index.php/musytari/article/view/2677