PENGARUH PERSONAL BRANDING, RISK TAKING, DAN CONSISTENCY OF LIVE STREAMING TERHADAP PERTUMBUHAN USAHA UMK FASHION PADA PLATFORM TIKTOK SHOP DI SURABAYA SELATAN. Musytari [Internet]. 2026 Jun. 26 [cited 2026 Oct. 23];25(7). Available from: https://journal.cib.institute/index.php/musytari/article/view/321