MENINGKATKAN IMPULSE BUYING MELALUI ELECTRONIC WORD OF MOUTH (E-WOM): ANALISIS CONTENT MARKETING DAN INFLUENCER MARKETING PADA PRODUK FASHION GENERASI Z. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 9, 2026. DOI: https://doi.org/10.2238/4t2nc155. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/2677. Acesso em: 8 nov. 2026.