PENGARUH PERSONAL BRANDING, RISK TAKING, DAN CONSISTENCY OF LIVE STREAMING TERHADAP PERTUMBUHAN USAHA UMK FASHION PADA PLATFORM TIKTOK SHOP DI SURABAYA SELATAN. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 7, 2026. DOI: https://doi.org/10.2238/pmds1j58. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/321. Acesso em: 23 oct. 2026.