Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 8 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK HALAL

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  • SATRIA SAPUTERA
SATRIA SAPUTERA
Nova Yanti Maleha
DOI: https://doi.org/10.2238/cqq3eb08

Published 2026-07-04

Keywords

  • Keywords: consumer behavior,
  • purchasing decision,
  • halal products,
  • The development of the halal industry in Indonesia has grown significantly along with increasing public awareness of the importance of consuming products that comply with Islamic principles. Purchasing decisions for halal products are influenced by various internal and external consumer factors. This study aims to analyze consumer behavior in halal product purchasing decisions based on previous research findings. This study applied a library research method by reviewing eight national and international journal articles relevant to the topic. The results show that religiosity,
  • halal awareness,
  • halal labeling,
  • product quality,
  • social factors,
  • psychological factors,
  • and halal lifestyle influence halal product purchasing decisions. Religiosity and halal awareness are the most dominant factors because they are directly related to consumers’ beliefs and understanding of halal consumption. These findings indicate that halal education,
  • strengthened halal certification,
  • and sharia-based marketing strategies can increase consumer trust and purchasing decisions for halal products.
    • ...More
    Less

How to Cite

ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK HALAL. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(8). https://doi.org/10.2238/cqq3eb08

Abstract

The development of the halal industry in Indonesia has grown significantly along with increasing public awareness of the importance of consuming products that comply with Islamic principles. Purchasing decisions for halal products are influenced by various internal and external consumer factors. This study aims to analyze consumer behavior in halal product purchasing decisions based on previous research findings. This study applied a library research method by reviewing eight national and international journal articles relevant to the topic. The results show that religiosity, halal awareness, halal labeling, product quality, social factors, psychological factors, and halal lifestyle influence halal product purchasing decisions. Religiosity and halal awareness are the most dominant factors because they are directly related to consumers’ beliefs and understanding of halal consumption. These findings indicate that halal education, strengthened halal certification, and sharia-based marketing strategies can increase consumer trust and purchasing decisions for halal products.
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References

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