Articles
CASHLESS PAYMENT USAGE TERHADAP PERILAKU KONSUMTIF GENERASI Z DI KOTA PADANG DENGAN FINANCIAL SELF-CONTROL SEBAGAI VARIABEL MODERASI
Published 2026-09-30
Keywords
- Cashless Payment Usage,
- Perilaku Konsumtif,
- Financial Self-Control,
- Generasi Z,
- PLS-SEM
How to Cite
CASHLESS PAYMENT USAGE TERHADAP PERILAKU KONSUMTIF GENERASI Z DI KOTA PADANG DENGAN FINANCIAL SELF-CONTROL SEBAGAI VARIABEL MODERASI. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(10). https://journal.cib.institute/index.php/musytari/article/view/4704
Abstract
Perkembangan teknologi finansial mendorong peningkatan penggunaan pembayaran non-tunai (cashless payment) pada Generasi Z, termasuk di Kota Padang, yang berpotensi memengaruhi kecenderungan perilaku konsumtif melalui kemudahan dan kecepatan transaksi. Kemampuan pengendalian diri dalam keuangan (financial self-control) diduga berperan penting dalam mengendalikan dampak tersebut, namun penelitian yang secara khusus mengujinya sebagai variabel moderasi masih terbatas. Penelitian ini bertujuan menganalisis pengaruh cashless payment usage dan financial self-control terhadap perilaku konsumtif, serta menguji peran financial self-control dalam memoderasi pengaruh cashless payment usage terhadap perilaku konsumtif Generasi Z di Kota Padang. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory survey dan purposive sampling terhadap 180 responden Generasi Z pengguna cashless payment, yang dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM)References
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