Articles
STRATEGI INVESTASI INTERNASIONAL SAMSUNG ELECTRONICS DALAM MENGHADAPI PERSAINGAN INDUSTRI TEKNOLOGI GLOBAL
Published 2026-06-28
Keywords
- Investasi internasional,
- perusahaan multinasional,
- Samsung Electronics,
- ekspansi global,
- ekonomi internasional
- international investment,
- multinational corporation,
- global expansion,
- international economics ...More
How to Cite
STRATEGI INVESTASI INTERNASIONAL SAMSUNG ELECTRONICS DALAM MENGHADAPI PERSAINGAN INDUSTRI TEKNOLOGI GLOBAL. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(7). https://doi.org/10.2238/ty0q7263
Abstract
Artikel ini menganalisis strategi investasi internasional Samsung Electronics sebagai perusahaan multinasional dalam menghadapi persaingan industri teknologi global. Globalisasi telah mendorong perusahaan untuk berekspansi melampaui batas domestik demi memperluas pasar, meningkatkan efisiensi produksi, dan memperkuat rantai pasok. Dengan menggunakan pendekatan studi literatur dan analisis deskriptif kualitatif terhadap sumber-sumber akademik serta laporan perusahaan, artikel ini membahas tiga dimensi utama: (1) strategi ekspansi bisnis internasional Samsung; (2) pengaruh investasi Samsung terhadap perekonomian negara tujuan; dan (3) tantangan global serta respons strategis perusahaan. Hasil analisis menunjukkan bahwa Samsung menerapkan strategi multidimensi—perluasan pasar, efisiensi produksi melalui Foreign Direct Investment (FDI), dan diversifikasi rantai pasok yang secara signifikan berkontribusi pada pertumbuhan ekonomi negara tujuan melalui penciptaan lapangan kerja, transfer teknologi, dan peningkatan penerimaan pajak. Namun, investasi tersebut juga berpotensi menciptakan ketergantungan ekonomi dan tekanan kompetitif bagi industri lokal. Di tengah tantangan perang dagang, akselerasi inovasi teknologi, dan tuntutan keberlanjutan lingkungan, Samsung merespons dengan intensifikasi R&D, diversifikasi pasar, dan penguatan komitmen terhadap bisnis berkelanjutan. This article analyzes the international investment strategy of Samsung Electronics as a multinational corporation in navigating global technology industry competition. Globalization has compelled firms to expand beyond domestic borders to broaden market reach, enhance production efficiency, and strengthen supply chains. Employing a literature review and qualitative descriptive analysis of academic sources and corporate reports, the article examines three core dimensions: (1) Samsung's international business expansion strategies; (2) the impact of Samsung's investment on host economies; and (3) global challenges and the company's strategic responses. The analysis reveals that Samsung employs a multidimensional strategy—market expansion, production efficiency through Foreign Direct Investment (FDI), and supply chain diversification—that substantially contributes to host-country economic growth via job creation, technology transfer, and tax revenue. However, such investment also carries risks of economic dependency and competitive pressure on local industries. Amid challenges including trade wars, rapid technological innovation, and sustainability demands, Samsung responds through intensified R&D, market diversification, and strengthened environmental commitments.References
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