Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 9 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Niat Pembelian Kembali Pada PT Arta Sedana Cabang Ngurah Rai Singaraja

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  • Putu Iin Agustina Dewi,
  • Anak Agung Gede Mahendra Kusuma,
  • I Wayan Sudiarta
Putu Iin Agustina Dewi
Institut Agama Hindu Negeri Mpu Kuturan, Program Studi Manajemen Ekonomi
Anak Agung Gede Mahendra Kusuma
Institut Agama Hindu Negeri Mpu Kuturan, Program Studi Manajemen Ekonomi
I Wayan Sudiarta
Institut Agama Hindu Negeri Mpu Kuturan, Program Studi Manajemen Ekonomi

Published 2026-08-31

Keywords

  • price,
  • product quality,
  • service quality,
  • repurchase intention

How to Cite

Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Niat Pembelian Kembali Pada PT Arta Sedana Cabang Ngurah Rai Singaraja. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(9). https://journal.cib.institute/index.php/musytari/article/view/3641

Abstract

Intensifying competition in the retail industry necessitates a focus on price, product quality, and service quality to drive repurchase intention. At PT Arta Sedana (Ngurah Rai Singaraja Branch), a discrepancy exists between repurchase intention and actual purchase frequency; while most consumers express an intention to repurchase, actual purchase frequency remains low. Consumer perceptions indicate that prices do not meet expectations, product quality is unsatisfactory, and service quality is not fully optimal. These conditions form the basis of this study, which examines the influence of price, product quality, and service quality on repurchase intention. A quantitative approach was employed, utilizing a sample of 160 respondents selected via accidental sampling. Data were collected through questionnaires administered to consumers who had previously made a purchase and met the respondent criteria. The data were analyzed using multiple linear regression, supported by tests for validity, reliability, classical assumptions, t-tests, F-tests, and the coefficient of determination. The results indicate that price, product quality, and service quality each have a positive and significant effect on repurchase intention, with calculated t-values of 7.922, 6.756, and 5.905, respectively, and significance levels of 0.000 (<0.05). Simultaneously, the variables exert a positive and significant influence, with a calculated F-value of 58.372 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.529 indicates that price, product quality, and service quality explain 52.9% of the variance in repurchase intention, while the remaining 47.1% is influenced by variables outside the scope of this study. These findings demonstrate that these three variables require attention due to their impact on repurchase intention at PT Arta Sedana (Ngurah Rai Singaraja Branch).
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