Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 8 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

THE IMPACT OF CREATIVITY AND DIGITAL MINDSET ON UNIVERSITY STUDENTS' BUSINESS PLAN DEVELOPMENT SKILLS

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  • Paolinus Hulu,
  • Muhammad Dala Rizfie,
  • Sri Wahyuni Asnaini
Paolinus Hulu
Universitas Insan Pembangunan Indonesia
Muhammad Dala Rizfie
Universitas Insan Pembangunan Indonesia
Sri Wahyuni Asnaini
Universitas Insan Pembangunan Indonesia
DOI: https://doi.org/10.2238/fmsj4788

Published 2026-07-25

Keywords

  • Creativity,
  • Digital Mindset,
  • Business Plan Development Skills

How to Cite

THE IMPACT OF CREATIVITY AND DIGITAL MINDSET ON UNIVERSITY STUDENTS’ BUSINESS PLAN DEVELOPMENT SKILLS. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(8). https://doi.org/10.2238/fmsj4788

Abstract

This study aims to analyze the influence of creativity and digital mindset on students' business plan development skills in the Entrepreneurship course. This study used a quantitative approach with a survey method of 96 Management Study Program students at the Indonesian Development Institute (UNIPI) who had taken the course. Data analysis was performed using multiple linear regression with the assistance of Jamovi V.2.6.44 software. The results showed that, partially, creativity had a positive and significant effect on students' business plan development skills (t = 1.405; p = 0.003). However, digital mindset was found to have no significant effect on business plan development skills partially (t = 1.139; p = 0.257). Simultaneously, both variables significantly influenced business plan development skills. These findings indicate that innovative idea creation (cognitive-creative aspect) is a more dominant factor in determining the success of business plan development compared to students' digital technology adaptation. The research findings imply the importance of reconstructing the Outcome Based Education (OBE) curriculum in Entrepreneurship courses to bridge the gap in students' digital skills and transform them into valid and structured business design practices. The novelty of this research lies in examining the integration of individual creative potential and digital orientation in predicting the applicability of business plan development at the university level.
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