Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 8 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

ANALISIS STRATEGI PENGADAAN BAHAN BAKU, NEGOSIASI HARGA DAN KONTRAK SUPPLIER UNTUK MEMPERTAHANKAN KEBERLANGSUNGAN BISNIS ROTI AKIBAT PELEMAHAN NILAI TUKAR (STUDI KASUS PADA TOKO ROTI MODERN DI ADIWERNA)

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  • Syifa Tri Nur Sakinah,
  • Siti Nabila Luthfiyyah Ramadhan,
  • Amelia Nur Sany,
  • Nisa Aulia Pratiwi Subekhi,
  • Nazwa Amelia Fujiarto
Syifa Tri Nur Sakinah
Universitas Pancasakti Tegal
Siti Nabila Luthfiyyah Ramadhan
Universitas Pancasakti Tegal
Amelia Nur Sany
Universitas Pancasakti Tegal
Nisa Aulia Pratiwi Subekhi
Universitas Pancasakti Tegal
Nazwa Amelia Fujiarto
Universitas Pancasakti Tegal
DOI: https://doi.org/10.2238/9gq5mw38

Published 2026-07-06

Keywords

  • raw material procurement strategy,
  • price negotiation,
  • supplier contracts,
  • business sustainability,
  • bakery MSMEs,
  • strategi pengadaan bahan baku,
  • negosiasi harga,
  • kontrak supplier,
  • keberlangsungan usaha,
  • UMKM bakery
    • ...More
    Less

How to Cite

ANALISIS STRATEGI PENGADAAN BAHAN BAKU, NEGOSIASI HARGA DAN KONTRAK SUPPLIER UNTUK MEMPERTAHANKAN KEBERLANGSUNGAN BISNIS ROTI AKIBAT PELEMAHAN NILAI TUKAR (STUDI KASUS PADA TOKO ROTI MODERN DI ADIWERNA). (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(8). https://doi.org/10.2238/9gq5mw38

Abstract

The depreciation of the Indonesian Rupiah against the United States Dollar has led to an increase in raw material prices, resulting in higher production costs for Micro, Small, and Medium Enterprises (MSMEs), including the bakery industry. This condition encourages businesses to implement raw material procurement strategies to maintain business sustainability. This study aims to analyze the raw material procurement strategies, price negotiation, and supplier contracts implemented by Toko Roti Modern Adiwerna in responding to rising raw material prices caused by the depreciation of the Rupiah and to explain their role in maintaining business sustainability. This study employed a descriptive qualitative method with a case study approach. Data were collected through semi-structured interviews, observations, and documentation, and were analyzed using the interactive data analysis model of Miles, Huberman, and Saldaña, which consists of data reduction, data display, and conclusion drawing. The findings indicate that the depreciation of the Rupiah resulted in an approximately 20% increase in raw material prices, leading to higher procurement and production costs. To address this situation, the company implemented several strategies, including regular price surveys, the use of alternative suppliers, multiple sourcing for the same raw materials, planned inventory management, price negotiations with suppliers, written supplier contracts, and market expansion. These strategies helped the company control procurement costs, maintain the continuity of raw material supply and production processes, and improve its ability to adapt to price fluctuations. This study concludes that raw material procurement strategies, price negotiations, and supplier contracts play an important role in mitigating the impact of raw material price fluctuations and supporting the business sustainability of Toko Roti Modern Adiwerna Pelemahan nilai tukar Rupiah terhadap Dolar Amerika Serikat menyebabkan kenaikan harga bahan baku yang berdampak pada meningkatnya biaya produksi Usaha Mikro, Kecil, dan Menengah (UMKM), termasuk industri bakery. Kondisi tersebut mendorong perusahaan menerapkan strategi pengadaan bahan baku untuk menjaga keberlangsungan usaha. Penelitian ini bertujuan menganalisis strategi pengadaan bahan baku, negosiasi harga, dan kontrak supplier yang diterapkan Toko Roti Modern Adiwerna dalam menghadapi kenaikan harga bahan baku akibat pelemahan nilai tukar Rupiah serta menjelaskan perannya dalam mempertahankan keberlangsungan usaha. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Data diperoleh melalui wawancara semi-terstruktur, observasi, dan dokumentasi, kemudian dianalisis menggunakan model analisis data interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pelemahan nilai tukar Rupiah menyebabkan kenaikan harga bahan baku sekitar 20% sehingga meningkatkan biaya pengadaan dan biaya produksi. Untuk menghadapi kondisi tersebut, perusahaan menerapkan strategi berupa survei harga secara berkala, penggunaan supplier alternatif, penggunaan lebih dari satu supplier untuk bahan baku yang sama, pengelolaan persediaan secara terencana, negosiasi harga dengan supplier, kontrak kerja sama tertulis, serta perluasan pemasaran. Strategi tersebut membantu perusahaan mengendalikan biaya pengadaan, menjaga kelancaran pasokan bahan baku serta proses produksi, serta meningkatkan kemampuan beradaptasi terhadap fluktuasi harga. Penelitian ini menyimpulkan bahwa strategi pengadaan bahan baku, negosiasi harga, dan kontrak supplier memiliki peran penting dalam memitigasi dampak fluktuasi harga bahan baku serta mendukung keberlangsungan usaha Toko Roti Modern Adiwerna
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