Abstract
Perkembangan teknologi digital telah membawa perubahan dalam cara individu membangun relasi sosial, salah satunya melalui penggunaan aplikasi kencan daring (dating apps). Aplikasi ini tidak hanya digunakan untuk mencari pasangan romantic, tetapi juga untuk berbagi kebutuhan sosial dan emosional lainnya. Penelitian ini bertujuan untuk mengetahui apa motivasi utama seseorang dalam menggunakan dating apps. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui open question yang disebarkan menggunakan Google Form secara daring. Responden penelitian berjumlah 100 orang Warga Negara Indonesia yang pernah atau sedang menggunakan aplikasi kencan daring. Data dianalisis menggunakan analisis tematik untuk mengidentifikasi pola atau tema dari jawaban responden. Hasil penelitian menunjukkan terdapat enam kategori utama motivasi penggunaan dating apps, yaitu membuat teman baru (43%), mengisi waktu luang (24%), mencari pasangan (18%), rasa penasaran (8%), mengatasi kesepian (6%), dan ketertarikan kasual (2%). Penelitian ini menegaskan bahwa dating apps telah menjadi ruang interaksi sosial yang kompleks dan adaptif terhadap kebutuhan individu modern, namun penggunaannya tetap perlu disertai kesadaran agar tidak menimbulkan dampak negatif terhadap kesejahteraan psikologis. Advances in digital technology have transformed the way individuals build social relationships, one example being the use of online dating apps. These apps are used not only to find romantic partners but also to fulfill other social and emotional needs. This study aims to identify the primary motivations behind people’s use of dating apps. It employs a descriptive qualitative approach, with data collected through open-ended questions distributed via an online Google Form. The study’s respondents consisted of 100 Indonesian citizens who had used or were currently using online dating apps. The data was analyzed using thematic analysis to identify patterns or themes in the respondents’ answers. The results of the study indicate that there are six main categories of motivation for using dating apps: making new friends (43%), filling free time (24%), looking for a partner (18%), curiosity (8%), coping with loneliness (6%), and casual interest (2%). This study confirms that dating apps have become complex spaces for social interaction that adapt to the needs of modern individuals; however, their use must still be approached with caution to avoid negative impacts on psychological well-being.References
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