“Pengaruh Diskon dan Content Marketing terhadap Keputusan Impulse Buying Produk Fashion di TikTok Shop (Studi Kasus Mahasiswa Program Studi Manajemen Ekonomi IAHN Mpu Kuturan)”, Musytari, vol. 25, no. 11, Oct. 2026, Accessed: Oct. 21, 2026. [Online]. Available: https://journal.cib.institute/index.php/musytari/article/view/5538