Pengaruh Diskon dan Content Marketing terhadap Keputusan Impulse Buying Produk Fashion di TikTok Shop (Studi Kasus Mahasiswa Program Studi Manajemen Ekonomi IAHN Mpu Kuturan). Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 11, 2026. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/5538. Acesso em: 21 oct. 2026.