DIGITAL MARKETING STRATEGY FOR INCREASING HOTEL OCCUPANCY: A SWOT ANALYSIS OF BLUE KARMA DJIWA SEMINYAK. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 11, 2026. DOI: https://doi.cibangsa.org/DOI-2026-424. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/4999. Acesso em: 8 oct. 2026.