TRANSFORMING THE CONSUMER JOURNEY IN A DIGITAL BUSINESS ECOSYSTEM: EVIDENCE FROM GOJEK USERS. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 10, 2026. DOI: https://doi.cibangsa.org/DOI-2026-133. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/3823. Acesso em: 21 oct. 2026.