THE ROLE OF SOCIAL INFLUENCE AS A MEDIATOR OF THE EFFECT OF SOCIAL MEDIA MARKETING AND FEAR OF MISSING OUT ON PURCHASE DECISIONS. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 9, 2026. DOI: https://doi.org/10.5281/zenodo.21928046. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/2960. Acesso em: 18 oct. 2026.