PENGARUH BIG DATA ANALYTICS MENGGUNAKAN ALGORITMA C4.5, STRATEGIC DECISION, DAN MARKETING PERFORMANCE SERTA DAMPAKNYA TERHADAP INTENTION TO USE PADA UMKM DI DKI JAKARTA. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 9, 2026. DOI: https://doi.org/10.2238/zv2zwp84. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/2832. Acesso em: 24 sep. 2026.