PENGARUH DIGITAL BRANDING DAN SOCIAL MEDIA ENGAGEMENT TERHADAP LOYALITAS KONSUMEN GENERASI Z PADA BRAND FASHION RUCAS. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 8, 2026. DOI: https://doi.org/10.2238/gkkrr506. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/2059. Acesso em: 23 oct. 2026.