PENGARUH IMPLEMENTASI STRATEGI DIGITAL MARKETING, FINANCIAL TECHNOLOGY, DAN KUALITAS PRODUK BERBASIS DATA MINING TERHADAP DAYA SAING UMKM DI PANGKALPINANG. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 8, 2026. DOI: https://doi.org/10.2238/y75x2770. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/1029. Acesso em: 24 oct. 2026.