STRATEGIC INNOVATION AND BUSINESS SUSTAINABILITY A STUDY OF SMALL AND MEDIUM ENTERPRISES IN INDONESIA. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 25, n. 7, 2026. DOI: https://doi.org/10.2238/dmmzhr87. Disponível em: https://journal.cib.institute/index.php/musytari/article/view/120. Acesso em: 23 oct. 2026.