2026. THE INFLUENCE OF EMOTIONAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE AMONG GRAB USERS IN SURABAYA. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi. 25, 9 (Aug. 2026). DOI:https://doi.org/10.2238/e0txxb85.