Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 8 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH HEDONIC MOTIVATION, SOCIAL INFLUENCE, DAN GAME FEATURES TERHADAP INTENTION TO PLAY MOBILE GAME LOKAL

PDF
  • David Dick,
  • Setyo Ferry Wibowo,
  • Nofriska Krissanya
David Dick
Universitas Negeri Jakarta
Setyo Ferry Wibowo
Universitas Negeri Jakarta
Nofriska Krissanya
Universitas Negeri Jakarta
DOI: https://doi.org/10.2238/px2aks80

Published 2026-07-03

Keywords

  • intention to play,
  • hedonic motivation,
  • social influence,
  • game features,
  • local mobile games,
  • SEM,
  • mobile game lokal
    • ...More
    Less

How to Cite

PENGARUH HEDONIC MOTIVATION, SOCIAL INFLUENCE, DAN GAME FEATURES TERHADAP INTENTION TO PLAY MOBILE GAME LOKAL. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(8). https://doi.org/10.2238/px2aks80

Abstract

The mobile game industry is one of the fastest-growing subsectors of Indonesia's creative economy and has significant potential to contribute to national economic development. Despite the continuous growth in the number of mobile game players in Indonesia, the market share of locally developed mobile games remains considerably lower than that of foreign games. This condition indicates a gap between the market potential and the low adoption rate of local mobile games. This study examines the effects of hedonic motivation, social influence, and game features on the intention to play local mobile games using a quantitative approach through an online survey involving 205 respondents. Data were analyzed using Covariance-Based Structural Equation Modeling (CB SEM) with AMOS 23 software. The results indicate that social influence has a positive and significant effect on both hedonic motivation and the intention to play local mobile games. Game features also have a positive and significant effect on the intention to play local mobile games. However, hedonic motivation does not have a significant effect on the intention to play local mobile games. These findings suggest that prospective players' intention to play local mobile games is influenced more by external factors, such as social influence and game characteristics, than by anticipated enjoyment. This study thus recommends local mobile game developers to prioritize the development of game features that align with player preferences and optimize community-based marketing strategies and social recommendations to increase prospective players' intention to play. Industri mobile game merupakan salah satu subsektor ekonomi kreatif yang mengalami pertumbuhan pesat di Indonesia dan memiliki potensi besar dalam mendukung perekonomian nasional. Meskipun jumlah pemain mobile game di Indonesia terus meningkat, pangsa pasar mobile game lokal masih tertinggal dibandingkan mobile game asing. Kondisi ini menunjukkan adanya kesenjangan antara besarnya potensi pasar dan rendahnya tingkat adopsi mobile game lokal. Penelitian ini menganalisis pengaruh hedonic motivation, social influence, dan game features terhadap intention to play mobile game lokal dengan pendekatan kuantitatif dengan metode survei secara daring yang melibatkan 205 responden. Analisis data dilakukan menggunakan Covariance-Based Structural Equation Modeling (CB SEM) dengan perangkat lunak AMOS 23. Hasil penelitian menunjukkan bahwa social influence berpengaruh positif dan signifikan terhadap hedonic motivation serta intention to play mobile game lokal. Game features juga terbukti berpengaruh positif dan signifikan terhadap intention to play mobile game lokal. Namun, hedonic motivation tidak berpengaruh signifikan terhadap intention to play mobile game lokal. Temuan ini mengindikasikan bahwa niat memainkan mobile game lokal lebih dipengaruhi oleh faktor eksternal, seperti pengaruh sosial dan karakteristik game, dibandingkan motivasi kesenangan yang diantisipasi calon pemain. Penelitian ini merekomendasikan agar pengembang mobile game lokal memprioritaskan pengembangan fitur permainan yang sesuai dengan preferensi pemain serta mengoptimalkan strategi pemasaran berbasis komunitas dan rekomendasi sosial untuk meningkatkan minat bermain calon pemain.
PDF

References

  1. [1] Agate. (2025). The State of Indonesia’s Game Industry. https://agate.id/agate-whitepaper/
  2. [2] Asosiasi Penyelenggara Jasa Internet Indonesia. (2025). Survei Penetrasi Internet dan Perilaku Penggunaan Internet. https://goodstats.id/publication/survei-penetrasi-internet-dan-perilaku-pengguna-internet-2025-7SF3g
  3. [3] Badan Pusat Statistik. (2024). Statistik Komuter JABODETABEK 2023. https://www.bps.go.id/id/publication/2024/03/28/33b6bef825944e576e7ea3ba/statistik-komuter-jabodetabek-hasil-survei-komuter-jabodetabek-2023.html
  4. [4] Badan Pusat Statistik. (2025). Statistik Telekomunikasi Indonesia 2024. https://www.bps.go.id/id/publication/2025/08/29/beaa2be400eda6ce6c636ef8/telecommunication-statistics-in-indonesia-2024.html
  5. [5] Bentler, P. M., & Chou, C. P. (1987). Practical Issues in Structural Modeling. Sociological Methods & Research, 16(1). https://doi.org/10.1177/0049124187016001004
  6. [6] Boone, H. N., & Boone, D. A. (2012). Analyzing Likert data. Journal of Extension, 50(2). https://doi.org/10.34068/joe.50.02.48
  7. [7] Byrne, B. M. (2016). Structural Equation Modeling with Amos: Basic Concepts, Applications, and Programming (3rd ed.). Routledge. https://doi.org/10.4324/9781315757421
  8. [8] Caaaro, F., Liyuan, D., Wang, L., Hu, X., & Wu, C. (2025). A study on the effects of virtual gaming environment stimuli on adolescents’ environmental awareness and behavior: the mediating role of environmental trust. Frontiers in Psychology. https://doi.org/https://doi.org/10.3389/fpsyg.2025.1716373
  9. [9] Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). McGraw-Hill.
  10. [10] Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (4th ed.). SAGE Publications, Inc. https://doi.org/https://doi.org/10.1080/15424065.2022.2046231
  11. [11] Dihni, V. A. (2022, February 16). Jumlah Gamers Indonesia Terbanyak Ketiga di Dunia. Databoks. https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/950b8ba78451f97/jumlah-gamers-indonesia-terbanyak-ketiga-di-dunia
  12. [12] Dirin, A., Nieminen, M., Laine, T. H., Nieminen, L., & Ghalebani, L. (2023). Emotional Contagion in Collaborative Virtual Reality Learning Experiences: An eSports Approach. Education and Information Technologies, 28(11). https://doi.org/10.1007/s10639-023-11769-7
  13. [13] Ericska, R. A., Nelloh, L. A. M., & Pratama, S. (2021). Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia. Procedia Computer Science, 197. https://doi.org/10.1016/j.procs.2021.12.156
  14. [14] Evans, J. R., & Mathur, A. (2018). The value of online surveys: a look back and a look ahead. Internet Research, 28(4). https://doi.org/10.1108/IntR-03-2018-0089
  15. [15] Fachreza, Z., Senalasari, W., Setiawati, L., & Alty Amalia, F. (2022). Examining Factors Affecting Intention to Play Video Games: Study of the Indonesian Game Industry. Journal of Marketing Innovation (JMI), 2(2). https://doi.org/10.35313/jmi.v2i2.38
  16. [16] Ferrara, E., & Yang, Z. (2015). Measuring emotional contagion in social media. PLoS ONE, 10(11). https://doi.org/10.1371/journal.pone.0142390
  17. [17] Firmansyah, D., Irawan, M. Z., Amrozi, M. R. F., & Muthohar, I. (2025). Uncovering motivations for innovation in urban commuting: A segmentation of Jakarta’s motorcyclists. Journal of Open Innovation: Technology, Market, and Complexity, 11(3). https://doi.org/10.1016/j.joitmc.2025.100614
  18. [18] Gaffar, M. R., Rafdinal, W., Susanto, E., & Juniarti, C. (2022). Predicting Mobile Game Adoption: Integrating Game Features and Theory of Planned Behavior. Sriwijaya International Journal of Dynamic Economics and Business. https://doi.org/10.29259/sijdeb.v6i3.309-320
  19. [19] George, J. H., & Ranjith, V. K. (2024). Exploring emotional ties: Insights into intrinsic motivations and casual gaming intentions. Acta Psychologica, 251. https://doi.org/10.1016/j.actpsy.2024.104616
  20. [20] Gibson, J. J. (2014). The Ecological Approach to Visual Perception (Classic ed.). Psychology Press (Original work published in 1979). https://doi.org/10.4324/9781315740218
  21. [21] Gupta, S., & Mathur, N. (2022). Youth and Multiplayer Mobile Games Adoption: The Effects of Individual Gratifications, Novelty Seeking, and Social Norms. International Journal of E-Services and Mobile Applications, 14(1). https://doi.org/10.4018/IJESMA.296574
  22. [22] Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Cengage. https://www.cengage.uk/c/multivariate-data-analysis-8e-hair-babin-anderson-black/9781473756540/?searchIsbn=9781473756540
  23. [23] Hatfield, E., Cacioppo, J. T., & Rapson, R. L. (1993). Emotional Contagion. Current Directions in Psychological Science, 2(3). https://doi.org/10.1111/1467-8721.ep10770953
  24. [24] Hattingh, W., Van den Berg, L., & Bevan-Dye, A. (2024). The “why” behind generation Y amateur gamers’ ongoing eSports gameplay intentions. International Journal of Sports Marketing and Sponsorship, 25(1). https://doi.org/10.1108/IJSMS-04-2023-0064
  25. [25] Heijden, H. Van Der. (2004). User acceptance of hedonic information systems. MIS Quarterly: Management Information Systems, 28(4). https://doi.org/10.2307/25148660
  26. [26] Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6(1). https://doi.org/10.1080/10705519909540118
  27. [27] Huang, Y. T., Yu, N., & Chen, C. Y. (2022). How do mini games affect female users of mobile commerce? Improving platform satisfaction through game use intention. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.973144
  28. [28] Hull, D. C., Williams, G. A., & Griffiths, M. D. (2013). Video game characteristics, happiness and flow as predictors of addiction among video game players: A pilot study. Journal of Behavioral Addictions, 2(3). https://doi.org/10.1556/JBA.2.2013.005
  29. [29] IMARC Group. (2025). Indonesia Gaming Market Size, Share, Trends and Forecast by Device Type, Platform, Revenue Type, Type, Age Group, and Region, 2025-2033. https://www.imarcgroup.com/indonesia-gaming-market
  30. [30] Inkwood Research. (2025). Indonesia Gaming Market Forescast 2025-2032. https://www.inkwoodresearch.com/reports/indonesia-gaming-market/
  31. [31] Kementerian Koordinator Bidang Perekonomian Republik Indonesia. (2021, March 9). Industri Kreatif dan Digital: Kembangkan Potensi, Gerakkan Ekonomi, dan Ciptakan Lapangan Kerja. Kementerian Koordinator Bidang Perekonomian Republik Indonesia. https://www.ekon.go.id/publikasi/detail/2449/industri-kreatif-dan-digital-kembangkan-potensi-gerakkan-ekonomi-dan-ciptakan-lapangan-kerja
  32. [32] Kemp, S. (2024, February 21). Digital 2024: Indonesia. DataReportal. https://datareportal.com/reports/digital-2024-indonesia
  33. [33] Keraf, B. B. B., Pramana, E., & Gunawan. (2025). Factors Influencing Continuance Intention to Play Online Games. Teknika, 14(1), 78–88. https://doi.org/10.34148/teknika.v14i1.1163
  34. [34] Kesuma, A. E., & Princes, E. (2024). Antecedents of Gacha gaming intention: Extending UTAUT2 with structural video game characteristics. Computers in Human Behavior Reports, 14. https://doi.org/10.1016/j.chbr.2024.100405
  35. [35] Kristianto, D., Lu, N., You, Y., Tsuji, H., Ma, R., Zhang, D., & Tan, S. (2025). Southeast Asian Mobile Game Market Insights 2025. Sensor Tower. https://sensortower.com/blog/southeast-asia-mobile-gaming-2025
  36. [36] Latané, B., & Wolf, S. (1981). The social impact of majorities and minorities. Psychological Review, 88(5). https://doi.org/10.1037/0033-295X.88.5.438
  37. [37] Laurence, Hermawan, A., Bernarto, I., & Antonio, F. (2023). Video Game Engagement: A Passkey to the Intentions of Continue Playing, Purchasing Virtual Items, and Player Recruitment (3Ps). International Journal of Computer Games Technology, 2023. https://doi.org/10.1155/2023/2648097
  38. [38] Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 140.
  39. [39] Liu, C. C. (2016). Understanding player behavior in online games: The role of gender. Technological Forecasting and Social Change, 111. https://doi.org/10.1016/j.techfore.2016.07.018
  40. [40] Newzoo. (2021). Global Mobile Market Report 2021. https://newzoo.com/resources/trend-reports/newzoo-global-mobile-market-report-2021-free-version
  41. [41] Norman, D. (1988). The psychology of everyday things. Basic Books.
  42. [42] Ong, A. K. S., Prasetyo, Y. T., Robas, K. P. E., Persada, S. F., Nadlifatin, R., Matillano, J. S. A., Macababbad, D. C. B., Pabustan, J. R., & Taningco, K. A. C. (2023). Determination of Factors Influencing the Behavioral Intention to Play “Mobile Legends: Bang-Bang” during the COVID-19 Pandemic: Integrating UTAUT2 and System Usability Scale for a Sustainable E-Sport Business. Sustainability (Switzerland), 15(4). https://doi.org/10.3390/su15043170
  43. [43] Palmeira, M. (2021). The interplay of micro-transaction type and amount of playing in video game evaluations. Computers in Human Behavior, 115. https://doi.org/10.1016/j.chb.2020.106609
  44. [44] Peraturan Presiden Republik Indonesia Nomor 19 Tahun 2024 Tentang Percepatan Pengembangan Industri Gim Nasional (2024). https://peraturan.bpk.go.id/Details/277601/perpres-no-19-tahun-2024
  45. [45] Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. Journal of Applied Psychology, 88(5). https://doi.org/10.1037/0021-9010.88.5.879
  46. [46] Prastya, D. (2025, May 20). Pasar Game Indonesia Tembus Rp 30 Triliun, Tapi Pengembang Lokal Cuma Kebagian Rp 750 Miliar. Suara.Com. https://www.suara.com/tekno/2025/05/20/225329/pasar-game-indonesia-tembus-rp-30-triliun-tapi-pengembang-lokal-cuma-kebagian-rp-750-miliar
  47. [47] Rafdinal, W., Qisthi, A., & Asrilsyak, S. (2020). Mobile Game Adoption Model: Integrating Technology Acceptance Model and Game Features. Sriwijaya International Journal of Dynamic Economics and Business. https://doi.org/10.29259/sijdeb.v4i1.43-56
  48. [48] Rehman, U., Shah, M. U., Abbasi, A. Z., Hlavacs, H., & Iftikhar, R. (2022). Investigating male gamers’ behavioral intention to play PUBG: Insights from playful-consumption experiences. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.909875
  49. [49] Sari, A., Rachmat Ramelan, M., & Ekonomi dan Bisnis, F. (2024). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Bermain Game Mobile Esport Menggunakan UTAUT 2 di Bandar Lampung. Economics and Digital Business Review.
  50. [50] Sekaran, U., & Bougie, Roger. (2016). Research methods for business : a skill-building approach. Nucleic Acids Research.
  51. [51] Sharma, T. G., Hamari, J., Kesharwani, A., & Tak, P. (2022). Understanding continuance intention to play online games: roles of self-expressiveness, self-congruity, self-efficacy, and perceived risk. Behaviour and Information Technology, 41(2). https://doi.org/10.1080/0144929X.2020.1811770
  52. [52] Silalahi, A. D. K., Phuong, D. T. T., Tedjakusuma, A. P., Eunike, I. J., & Riantama, D. (2025). How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms. Digital Business, 5(2). https://doi.org/10.1016/j.digbus.2025.100138
  53. [53] Spence, M. (1973). Job market signaling. Quarterly Journal of Economics, 87(3). https://doi.org/10.2307/1882010
  54. [54] Sunitiyoso, Y., Rahayu, W. A., Nuraeni, S., Nurdayat, I. F., Pambudi, N. F., & Hadiansyah, F. (2022). Role of ride-hailing in multimodal commuting. Case Studies on Transport Policy, 10(2). https://doi.org/10.1016/j.cstp.2022.04.013
  55. [55] Syahrivar, J., Chairy, C., Juwono, I. D., & Gyulavári, T. (2022). Pay to play in freemium mobile games: a compensatory mechanism. International Journal of Retail and Distribution Management, 50(1). https://doi.org/10.1108/IJRDM-09-2020-0358
  56. [56] Ting, M. P., & Min, C. D. (2025). What drives user churn in serious games? An empirical examination of the TAM, SOR theory, and game quality in Chinese cultural heritage games. Entertainment Computing, 52. https://doi.org/10.1016/j.entcom.2024.100758
  57. [57] Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly: Management Information Systems, 36(1). https://doi.org/10.2307/41410412
  58. [58] Wang, H., & Lee, K. (2020). Getting in the flow together: The role of social presence, perceived enjoyment and concentration on sustainable use intention of mobile social network game. Sustainability (Switzerland), 12(17). https://doi.org/10.3390/SU12176853

Most read articles by the same author(s)

1 2 > >> 

Similar Articles

You may also start an advanced similarity search for this article.