Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 25 No. 10 (2026): Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, ISSN 3025-9495
Articles

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT MEGAH SUKSES TRADING BEKASI

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  • Safira Rahmadhani,
  • Kartika Yuliantari,
  • Arif Rahman
Safira Rahmadhani
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bina Sarana Informatika, Jakarta
Kartika Yuliantari
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bina Sarana Informatika, Jakarta
Arif Rahman
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bina Sarana Informatika, Jakarta

Published 2026-09-08

Keywords

  • Kualitas Produk,
  • Harga,
  • Keputusan Pembelian

How to Cite

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT MEGAH SUKSES TRADING BEKASI. (2026). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 25(10). https://journal.cib.institute/index.php/musytari/article/view/3940

Abstract

This study was motivated by the inconsistency in cotton fabric quality and price fluctuations that affect consumer purchasing decisions at PT Megah Sukses Trading Mustika Jaya Bekasi. The purpose of this study was to determine the effect of product quality and price on consumer purchasing decisions, both partially and simultaneously. The research method used was a quantitative method with a causal design. The population in this study consisted of all consumers of PT Megah Sukses Trading Mustika Jaya Bekasi, with a sample of 94 respondents determined using the Slovin formula and purposive sampling technique. Data collection techniques were carried out through observation, questionnaires, and documentation. The data were analyzed using validity test, reliability test, classical assumption test, multiple linear regression, partial test, simultaneous test, and coefficient of determination. The results showed that product quality had no significant effect on purchasing decisions, while price had a significant effect. Simultaneously, product quality and price had a significant effect on consumer purchasing decisions.
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